Relationships:  The New Marketing

On her business’ Facebook Page, my business coach, Christy Strauch, recently quoted Margaret Wheatley, who said that “Relationships are all there is. Everything in the universe only exists because it is in relationship to everything else. Nothing exists in isolation. We have to stop pretending we are individuals that can go it alone.”

Relationships are at the top of my list of values as a business owner. Through helping other business’ to enhance and improve their marketing efforts, I have made new connections with interesting people, long-term friendships and a new partnership.

The year 2010 was a big year for developing relationships in business.  The Facebook Page quickly settled in to being standard practice for building community around your business, and is perhaps becoming the new website. 

With Twitter you can see what the whole world is doing –– right now!  More small business owners will see the value of the Tweet, and Twitter lingo will become more of a common shorthand language across platforms.

Video will be even more approachable as YouTube continues to make it easier to post clips to reach more and more of your audience online.
Everything is real time, localized, mobilized.  The gap between business and consumer has closed greatly.  It’s more personable, it’s more sociable.  It’s more fun.  Marketing has become less about the hard-sell, and more about building relationships and community around business.

In the new year, new marketing will continue to grow and offer exciting, fun ways to engage with the community around your business. 

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