How To Create a Facebook Business Page

There are some important things to consider before creating a Facebook Page for Business, previously called a “Fan Page”.

First of all, unless you create a business account to administer Pages and Social Ads, you need to have a personal profile on Facebook.  I recommend this because if you open a business account, you will have limited access to the tools of Facebook.  Some major drawbacks of a business account is that you will not have access to users profiles, cannot send messages and business accounts cannot be found in searches, so you limit your visibility within Facebook.

So, the best way to go about it is to set up a personal profile. 

The profile behind the Page is invisible, except to any one else that you might assign as an administrator of that page.  Also keep in mind that if you are the creator of the Page, you can never be deleted as one of the administrators unless your profile is deactivated. 

If you are an employer and assign an employee to set up a Page for you, you may want to have them set it up through your own profile.  Then, they can add themselves as an administrator to the page after it is set up.  Anyone that is added as an administrator after the creation of the Page can always be deleted.

Beware of Facebook Terms.  You can only have one personal profile, and you must use a real name.  It is not a good idea to set up fake profiles just to administer Pages.

Once you have a personal profile in place then you can create Business Pages as a local business, brand, product or organization or artist, band or public figure.  Additionally, you can create a Community Page for generating support for a topic or cause, or share directly with other Facebook members on a common interest or hobby by creating a Group.

There are a couple of ways to get to the Page creation area on Facebook.  From your News Feed or “Home” page, you can find the link down the left column that says “Ads and Pages”.  When you click on that you will come to a page that has a “create a page” button.  Once you are the creator of a page, you can “Manage Pages” under your “Account” menu.

You can also start by going directly to the Facebook Create a Page page. From here you can create the aforementioned business account if you do not want to have a personal profile.  Just go through the prompts for creating a Page or an Ad and you will have the option to open it through a business account.

Or, if you are somebody else’s Business Page, just scroll all the way to the bottom left, and there will be a link to “Create A Page for My Business”.

Stay tuned for tips on how to build your FB Page.

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