Social Media For Business

We have entered a new era. We are focusing more on community rather than corporation. Marketing is no longer just one-sided sales pitches, flashing promotions, and spam. Our culture is turning more towards independent businesses that have the human element. Businesses that support the community and the economy. We are becoming more conscious in our consumerism. And we are socializing online like crazy.

In “The Social Media Manifesto” chapter of his book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Brian Solis discusses the concept of “un-marketing”.  He says that with the “democratization” of content and information, socialized media is putting the “customer” back into customer service and the “public” back into pubic relations.  And that “we’ll soon see it have a profound effect in the financial sector.”

Our culture is interested putting the “human” back into humanization. Our ability to connect and share online, now called social media, reflects this new era. It’s not that we have all these new interactive technologies and therefore are thinking of ways to use them for our benefit.  It’s that these tools are a means that have come along with our need to change the way we communicate, live and integrate as people.  Social media is a new channel in human evolution.

How does this help your business or brand? Think of it as a 24/7 networking event or party. The networking is not random.  Shared interests, common friends and other “coincidences” are the keys that bring you to connect within the niche of your brand or business a lot quicker than off-line networking.

Plus, utilizing today’s social media tools is not just about making connections.  As a business owner integrating social media into your business plan, you have immediate access to ideas, insight into the people who are drawn to your business, information about vendors, and immediate feedback. Using these tools can make a big difference in how effective your business is, and the rate it can grow.

All that I’m reading on social media right now have a lot of common ideas: Brands are humanizing, social media is the route, it’s the future of marketing, or “un-marketing” communications and that it’s here to stay and continue to evolve in ways that we haven’t yet imagined.

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